The modern, digital way to engage with customers, in person or online.
BrightDoor is a real-estate specific CRM, digital registration, and storytelling solution. It simplifies the registration journey (no more 5x7s), gathers the data into an easy-to-use CRM database, and helps community developers and homebuilders tell an engaging, interactive story in welcome centers and model homes.
Real-estate specific CRM
A highly tailored and reliable CRM platform that does everything real estate needs without the complexity and cost of enterprise systems.
Touchscreen Storytelling
Quick and comprehensive touchscreen experience that works on iPads or big screens to tell the story of a community in physical spaces like welcome centers and model homes.
Passport Digital Registration
Digital registration for welcome centers and model homes, with a QR code tool that makes the registration process simple and easy for modern homebuyers.
Self-Service Backend
Highly intuitive back-end platform that allows clients to control their content, media, and customer records.
Easy CRM Integration
Use the integrated BrightDoor CRM, or connect seamlessly to any other CRM on the market (Hubspot, Salesforce, etc.).
For Developers
A simple way to deliver a great in-person experience and get access to reliable, firsthand data on traffic and customer interaction
- Drives consistency across model homes and welcome center
- Simplifies the customer journey by eliminating the infamous 5x7 notecards
- Provides access to real-time traffic information and data on customers
- Highly tailored CRM that eliminates complexity
For Builders
A cost-effective and integrated way to interact with and convert prospects.
- Easy to maintain and update the touchscreen solution (vs. homegrown products)
- Consistent data from leads, and less work for sales reps
- Either directly integrates with existing CRM, or provides a simpler CRM solution
Engage real customers, the right way, with BrightDoor®.
A CRM Designed Specifically for the Real Estate Industry.
Give your sales and marketing teams everything they need in a CRM – and nothing they don’t. Brightdoor makes it easy to track customer interactions and follow up at the right times with the right messages.
Get Rid of the 5x7 Notecards with Digital Registration.
The Brightdoor Touch welcome screen makes it easy for home shoppers to sign in, scan a QR-enabled “passport,” or register right on the iPad in your model homes or welcome center.
Touch-Centric Navigation Tailored for the Modern Homebuyer.
Brightdoor Touch’s intuitive navigation, tailored for the welcome center experience, tells the story of your community while generating leads for your sales team.
User-Friendly Back End Makes It Easy to Update Key Info and Assets.
Swap pictures, update descriptions, and change inventory and pricing from one central location, so your team can easily manage the info that prospects and customers see.
A CRM Designed Specifically for the Real Estate Industry.
Give your sales and marketing teams everything they need in a CRM – and nothing they don’t. Brightdoor makes it easy to track customer interactions and follow up at the right times with the right messages.
Get Rid of the 5x7 Notecards with Digital Registration.
The Brightdoor Touch welcome screen makes it easy for home shoppers to sign in, scan a QR-enabled “passport,” or register right on the iPad in your model homes or welcome center.
Touch-Centric Navigation Tailored for the Modern Homebuyer.
Brightdoor Touch’s intuitive navigation, tailored for the welcome center experience, tells the story of your community while generating leads for your sales team.
User-Friendly Back End Makes It Easy to Update Key Info and Assets.
Swap pictures, update descriptions, and change inventory and pricing from one central location, so your team can easily manage the info that prospects and customers see.
Here's why the best MPCs rely on Brightdoor®.
Proven, practical, and easy-to-learn software
Sales and marketing teams no longer have to wrestle with cumbersome tech that wasn't built for their jobs.
Accurate visibility into customer behavior data
Get a true customer profile that shows online and in-person behavior, based on real data points that are automatically collected.
Better in-person customer experience
A more modern in-person experience means more successful sales transactions and a happier prospect or buyer.
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We achieve great results with some of the best companies in real estate.
I have a lot of faith in Cecilian Partners, what they are doing and how they are not just talking about changing the sale experience in homebuilding, but actually doing it.”
Hillwood Communities is excited to continue working with Cecilian to deliver exceptional online buyer experiences and to improve the overall performance of our business.”
The XO will be transformational in the way developers and builders centralize data for decision-making, streamline the sales process, and add value on the customer side in their due diligence.”
The XO provides us the platform to enhance the customer experience, from finding a home to improving transparency. It has been a game-changer.”
The best feature of the XO is the ability for developers, staff, and builders to see the same information and status of lots and requests. Our submittal review time has been cut in half with the builder uploading the information and the XO sending approval/denial via email directly from the platform.”
MyLWR.com, powered by Customer Blueprint, is a game-changer for our operations. We're able to track key metrics and make data-driven decisions to improve our community amenities and programs."
Our community hosted a large, public festival. Passport enabled us to capture potential buyers throughout the event and make registration seamless for customers. The Cecilian team was hands-on through the entire process.
Brightdoor CRM is the most robust solution available for the real estate industry. Brightdoor has produced a return on our investment by allowing us to be more efficient at our jobs.”
Frequently asked questions
We import, clean, and transform all your data. Whether it's currently stored in spreadsheets or another CRM, we help you import that information so you can monitor trends, access historical data, and reference a single source of truth for all your customers and prospect interactions.
Yes. Third-party integrations are enabled for both Mailchimp, Vertical Response, as well as dozens of other email marketing and marketing automation platforms (i.e., HubSpot, Pardot, etc.).
Yes. BrightDoor CRM is fully responsive. We designed BrightDoor CRM with simplicity and mobility in mind – letting agents use it wherever their work takes them.
BrightDoor CRM was built for the real estate industry based on decades of experience. But every client is different, so we adapt our processes, features, and data to better serve your specific needs – whether you’re a master-planned community developer who needs to capture welcome center interactions or a realtor who wishes to nurture their best customer relationships.
Yes! BrightDoor CRM is the central platform from where you can manage all your leads. From capturing in-person leads to understanding web traffic, it is the one-stop-shop for all your customer information, follow-ups, and insight.
The onboarding process typically takes 4 to 6 weeks to complete. We will use all your available marketing assets to build a custom BrightDoor Touch experience for your community. From there, we iterate and refine the experience. Since we have multiple templates, this process has become much faster and simpler for many of our customers.
The minimum hardware requirement for BrightDoor touch is a touchscreen device. This can be an iPad, a Microsoft Surface, or any sizeable touch-enabled device. If you’re interested in leveraging our technology for a larger digital installation or kiosk, we can also help you source and install your hardware. These types of larger digital applications, however, are not necessary for leveraging our software.
BrightDoor Touch is a highly visual application, specifically designed for an actual in-person experience. Most websites use heavier copy and more-detailed menu options which makes them more ideal for solo exploration. However, they’re much less suitable or bespoke for the kinds of guided experiences you wish to foster inside of a welcome center or sales meeting.
Yes. We can create custom versions of BrightDoor Touch that will only run in specific locations or that will only display certain information. For example, we can build a version to only be used inside of a builder model that only showcases information that is relevant to that builder. This flexibility allows us to provide our customers a seamless, brand-right experience across multiple touchpoints.