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The modern, digital way to engage with customers, in person or online.
Brightdoor is a real-estate specific CRM, digital registration, and storytelling solution. It simplifies the registration journey (no more 5x7s), gathers the data into an easy-to-use CRM database, and helps community developers and homebuilders tell an engaging, interactive story in welcome centers and model homes.
Real-estate specific CRM
A highly tailored and reliable CRM platform that does everything real estate needs without the complexity and cost of enterprise systems.
Touchscreen Storytelling
Quick and comprehensive touchscreen experience that works on iPads or big screens to tell the story of a community in physical spaces like welcome centers and model homes.
Passport Digital Registration
Digital registration for welcome centers and model homes, with a QR code tool that makes the registration process simple and easy for modern homebuyers.
Self-Service Backend
Highly intuitive back-end platform that allows clients to control their content, media, and customer records.
Easy CRM Integration
Use the integrated Brightdoor CRM, or connect seamlessly to any other CRM on the market (Hubspot, Salesforce, etc.).
Cecilian Partners is SOC 2 compliant, meaning we have strong systems in place to keep customer data safe, private, and handled responsibly. Your data is protected by independently verified security controls, not just our word for it.
For Developers
A simple way to deliver a great in-person experience and get access to reliable, firsthand data on traffic and customer interaction
- Drives consistency across model homes and welcome center
- Simplifies the customer journey by eliminating the infamous 5x7 notecards
- Provides access to real-time traffic information and data on customers
- Highly tailored CRM that eliminates complexity
For Builders
A cost-effective and integrated way to interact with and convert prospects.
- Easy to maintain and update the touchscreen solution (vs. homegrown products)
- Consistent data from leads, and less work for sales reps
- Either directly integrates with existing CRM, or provides a simpler CRM solution
Engage real customers, the right way, with Brightdoor®.
A CRM Designed Specifically for the Real Estate Industry.
Give your sales and marketing teams everything they need in a CRM – and nothing they don’t. Brightdoor makes it easy to track customer interactions and follow up at the right times with the right messages.
Get Rid of the 5x7 Notecards with Digital Registration.
The Brightdoor Touch welcome screen makes it easy for home shoppers to sign in, scan a QR-enabled “passport,” or register right on the iPad in your model homes or welcome center.
Touch-Centric Navigation Tailored for the Modern Homebuyer.
Brightdoor Touch’s intuitive navigation, tailored for the welcome center experience, tells the story of your community while generating leads for your sales team.
User-Friendly Back End Makes It Easy to Update Key Info and Assets.
Swap pictures, update descriptions, and change inventory and pricing from one central location, so your team can easily manage the info that prospects and customers see.
A CRM Designed Specifically for the Real Estate Industry.
Give your sales and marketing teams everything they need in a CRM – and nothing they don’t. Brightdoor makes it easy to track customer interactions and follow up at the right times with the right messages.
Get Rid of the 5x7 Notecards with Digital Registration.
The Brightdoor Touch welcome screen makes it easy for home shoppers to sign in, scan a QR-enabled “passport,” or register right on the iPad in your model homes or welcome center.
Touch-Centric Navigation Tailored for the Modern Homebuyer.
Brightdoor Touch’s intuitive navigation, tailored for the welcome center experience, tells the story of your community while generating leads for your sales team.
User-Friendly Back End Makes It Easy to Update Key Info and Assets.
Swap pictures, update descriptions, and change inventory and pricing from one central location, so your team can easily manage the info that prospects and customers see.
Here's why the best MPCs rely on Brightdoor®.
Proven, practical, and easy-to-learn software
Sales and marketing teams no longer have to wrestle with cumbersome tech that wasn't built for their jobs.
Accurate visibility into customer behavior data
Get a true customer profile that shows online and in-person behavior, based on real data points that are automatically collected.
Better in-person customer experience
A more modern in-person experience means more successful sales transactions and a happier prospect or buyer.
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Schedule a demo
See how easy it is to set up and use Brightdoor CRM and Brightdoor Touch – software built specifically for sales and marketing teams in the real estate industry.
We achieve great results with some of the best companies in real estate.
Starwood Land initially implemented the XO platform across seven of our master planned communities, and it has become an important tool for everything from sales reporting and analytics to ARC review management. While the software itself is powerful and highly customizable, what truly sets Cecilian Partners apart is their customer service. Throughout our implementation and ongoing use of the platform, Allison and her team have been incredibly responsive, hands on, and committed to helping us configure the system to fit our specific needs. Anytime we've had a question, requested a change, or needed additional support, their team has been there with quick solutions and a collaborative approach. The combination of a strong platform and an exceptional customer success team has made the entire process seamless. Cecilian Partners has been a great partner to work with, and I would highly recommend them to any organization looking for both a capable technology solution and a team that genuinely cares about their clients' success.
The XO platform has become part of our daily workflow at Starwood Land. Across our 18+ projects and 20,000+ lots, it's brought greater alignment to our architectural review and sales reporting processes across all our communities. The Cecilian team is fantastic to work with — responsive and genuinely helpful to our builder partners!
Transitioning from our previous platform to XO was a breath of fresh air. Despite the complexity of our processes, the transition was relatively seamless, with the Cecilian Partners team handling the heavy lifting. XO’s architectural submittal and inspection tools provide exactly what we need, significantly streamlining coordination between our builders and reviewers while eliminating the developer as the middleman. The Customer Success team is second to none— responsive, knowledgeable, and committed to resolving issues quickly. Cecilian Partners seems to genuinely value customer feedback, incorporating meaningful improvements into its core offerings rather than charging for countless add-ons. We are incredibly grateful we made the switch; XO has dramatically improved our processes, and working with the Cecilian Partners team has been a true blessing.
Working with the XO team has been a great experience. Allison is always incredibly helpful and responsive, and when she’s unavailable, the help desk is quick to respond and get us the support we need. What I appreciate most is how willing the team is to listen to our feedback. When the DRC comes across an idea or a feature that we think would be helpful, Allison is quick to take it back to her team and see what they can do to make it happen.”
Working with the Cecilian team has been a great experience. They smoothed our transition to the XO when we onboarded a community late in its development, and their platform continues to make it easier for us to maintain the architectural standards we set in our communities.
The XO has fostered a sense of transparency and trust. Our builders feel empowered because they have the data they need at their fingertips. Our team, as the developer, can monitor the progress of our community vision with less micromanaging. It has shifted the relationship from a ‘gatekeeper’ dynamic to a true collaborative partnership.
Working with Cecilian Partners has been a truly positive experience. Their team readily steps in to provide training and support whenever needed. What stands out most is their collaborative approach. They don't just provide resources, they work alongside you to help build the best possible experience for your client needs.
XO has given us greater visibility into sales performance across Veramendi, bringing data from multiple builders and product types together in one place. It’s become a valuable tool for identifying trends, evaluating performance, and helping our team make more informed decisions. Just as importantly, the Cecilian team is incredibly responsive and collaborative and has become a valuable partner.
The XO platform has been a game changer for our teams! Having one location for shared access to project information makes team collaboration so much easier. No more digging through emails trying to find the approval letter or the inspection report, it’s all logged, time stamped and recorded for all to see! But the best part of this process is the development team and the customer success team who listen to our needs and find innovative solutions to keep us moving forward.
Hillwood Communities is excited to continue working with Cecilian to deliver exceptional online buyer experiences and to improve the overall performance of our business.”
The XO is transformational in the way developers and builders centralize data for decision-making, streamline the sales process, and add value on the customer side in their due diligence.”
You can’t put a price on the reputation of a project. Having accurate, organized information makes all the difference.”
Our community hosted a large, public festival. Passport enabled us to capture potential buyers throughout the event and make registration seamless for customers. The Cecilian team was hands-on through the entire process.
Frequently asked questions
We import, clean, and transform all your data. Whether it's currently stored in spreadsheets or another CRM, we help you import that information so you can monitor trends, access historical data, and reference a single source of truth for all your customers and prospect interactions.
Cecilian Partners is SOC 2 compliant. That means an independent third party has audited and verified that we have rigorous controls in place to protect the security, availability, and confidentiality of your data, and that we maintain those controls through ongoing monitoring, not just a one-time review. You can be sure that sensitive business data is handled with the same level of care you'd expect from any enterprise software partner.
Yes. Third-party integrations are enabled for both Mailchimp, Vertical Response, as well as dozens of other email marketing and marketing automation platforms (i.e., HubSpot, Pardot, etc.).
Yes. Brightdoor CRM is fully responsive. We designed Brightdoor CRM with simplicity and mobility in mind – letting agents use it wherever their work takes them.
Brightdoor CRM was built for the real estate industry based on decades of experience. But every client is different, so we adapt our processes, features, and data to better serve your specific needs – whether you’re a master-planned community developer who needs to capture welcome center interactions or a realtor who wishes to nurture their best customer relationships.
Yes! Brightdoor CRM is the central platform from where you can manage all your leads. From capturing in-person leads to understanding web traffic, it is the one-stop-shop for all your customer information, follow-ups, and insight.
The onboarding process typically takes 4 to 6 weeks to complete. We will use all your available marketing assets to build a custom Brightdoor Touch experience for your community. From there, we iterate and refine the experience. Since we have multiple templates, this process has become much faster and simpler for many of our customers.
The minimum hardware requirement for BrightDoor touch is a touchscreen device. This can be an iPad, a Microsoft Surface, or any sizeable touch-enabled device. If you’re interested in leveraging our technology for a larger digital installation or kiosk, we can also help you source and install your hardware. These types of larger digital applications, however, are not necessary for leveraging our software.
Brightdoor Touch is a highly visual application, specifically designed for an actual in-person experience. Most websites use heavier copy and more-detailed menu options which makes them more ideal for solo exploration. However, they’re much less suitable or bespoke for the kinds of guided experiences you wish to foster inside of a welcome center or sales meeting.
Yes. We can create custom versions of Brightdoor Touch that will only run in specific locations or that will only display certain information. For example, we can build a version to only be used inside of a builder model that only showcases information that is relevant to that builder. This flexibility allows us to provide our customers a seamless, brand-right experience across multiple touchpoints.